SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.
SSL Certificates bind together:
A domain name, server name or hostname.
An organizational identity (i.e. company name) and location.
What is an SSL Certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. SSL Certificates bind together: A domain name, server name or hostname. An organizational identity (i.e. company name) and location. An organization needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.
When a certificate is successfully installed on your server, the application protocol (also known as HTTP) will change to HTTPs, where the ‘S’ stands for ‘secure’. Depending on the type of certificate you purchase and what browser you are surfing the internet on, a browser will show a padlock or green bar in the browser when you visit a website that has an SSL Certificate installed.
Google Search Console is a service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Search Console offers tools and reports for the following actions:
Confirm that Google can find and crawl your site.
Fix indexing problems and request re-indexing of new or updated content.
View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
Receive alerts when Google encounters indexing, spam, or other issues on your site. Show you which sites link to your website.
Troubleshoot issues for AMP, mobile usability, and other Search features.
Google Analytics is a web analytics tool offered by Google to help you analyze your website traffic.
Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.
This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.
Want to make your website multilingual, but don't want to do all the translating manually? Then your best bet is to embed Google Translate directly into your website! Google Translate allows you to instantly translate your website into 60+ languages.
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundation for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Update content of your website or app at anytime.Content includes text,image and video.Updating your website half yearly or yearly is highly recommendable.
The importance of updating your website. First impressions is usually the influence that gives the biggest effect. With a business, this is your website! ... In this case, it is extremely important to keep your website up-to-date and focus on the content that you are producing for your website.
Some of important benefits of web design is: A professional website design is helps to attract more customers as well as improve the customer conversion to business. Webdesign also helps to improves the brand awareness in global wise. You can get globalized customers for the business.
Many experts will tell you to update your site every two to three years at a minimum. However, you may need to redesign or refresh your website more often. How often you update your website depends on how well your site performs across a variety of metrics.
This is secret with every website designing and developing company to charge the customer on updation. Normally when a website develops , website occupy 300MB to 1 GB space of server.And customer will get balance space for their emails. And the website developing company tells, unlimited emails.It's partly true.Unlimited emails can be created, but if your email gets only 5 MB space, you can't receive or sent not more that 3 or 5 emails.So the customer is automatically forced to pay more to update their website.
Here we bring a simple solution to our customers. As our website plans rates are very low compared to any companies in the world, we designed minimum space for the plans, with limited email add-ons. So if a customer need to increase more space for website content updating or email adding, just need to increase the server space, by choose any of the server space plan.