A study on benefit of online shopping sites in India Online shopping sites in India are creating tremendous changes in the Indian economy. As India is moving forward to digitalization, the importance of online shopping sites are increasing. Today we will examine four major shopping platforms from the buyer view, to get the clear picture of our shopping culture. As we noticed there are major four key players in this sector.They are Indiiz.com, Amazon.in, Flipkart.com and Snapdeal.com. Rest all are still trying to create a space for them. Indiiz is one of the online shopping sites in India, which has major market share and top ranked shopping platform. The main attractions are; Free shipping, diminishing shipping rate, discount per product, cashback per product, doorstep delivery, only brand new products, etc. Amazon is another major online shopping sites in India. Amazon is actually a foreign company, which could open space after globalization came it effect. Amazon is a well marketed platform. They have many marketing strategies. Great India sale is the main marketing strategy of Amazon. They have discounts, special cashback for certain customers who use some particular bank cards, own delivery system, wide range of sellers and large number of stock in warehouses. So Amazon could satisfy customers to a certain level, which helped them to compete with flipkart. Flipkart was considered as India's own online shopping site. But now the picture changed. The world retail giant accused major shares of flipkart and now its owned by Walmart, USA. They have a major advantage that, they have thrown large quantity of stock to sell. So now they least care their sellers, and the sellers now focus to sell in Indiiz, due to a very friendly approach from Indiiz. Flipkart has also discounts and limited cashback offers. Their major attraction of sale is big billion day. Snapdeal is the online shopping site, which penetrate the market softly and slowly. They have some seasonal offers which attracts many buyers in the seasonal offers. But they failed many times, in the seasonal offers due toad approach from sellers. Sellers shipped wrong products, low quality products, etc. It made the market space of snap deal to shrink a little. But even though, snap deal could create a market name as online shopping site. There major attraction is discounts and seasonal offers. Join Liivnow, a new social media platform. Create your account today.